Top Johnnie Walker Blue Label Ultra Secrets
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To celebrate this technological breakthrough, only 888 minimal version bottles will be developed creating this an unmissable piece of record for collectors.
This new, light-weight bottle is really a point of exquisite splendor; but additional importantly, it demonstrates what can be done when it comes to lightweighting glass. We will carry on making use of these learnings throughout our selection, getting additional progressive strides as we glance to the future of Scotch.”
Johnnie Walker’s 5 years of investigate and growth have intended that the awareness acquired is remaining used throughout the number of Diageo items.
At just 180g with no closure, the Johnnie Walker Blue Label Ultra bottle has long been developed by adopting a take a look at-and-find out design, building and exploring without having limitation and imagining what the way forward for light-weight luxury packaging could carry.
World-wide Layout Director at Diageo, Jeremy Lindley who led the design undertaking, stated, “Johnnie Walker Blue Label Ultra was born away from an ideation session checking out the future of luxury. With other types transferring toward light-weight – for example eyewear and substantial-functionality cycling – we questioned whether luxurious spirits could abide by go well with. “We took our vision to the staff of specialist glassmakers and all through a 5 year examination-and-learn system bit by bit found out how to create tasteful, lightweight glass.
From peaty whisky to fruity whisky, lean on our professional insights to find the complete assortment and character of various whisky flavours.
The end result is surely an sector-1st that, in addition to acquiring exquisite splendor, showcases what luxury, lighter-body weight, reduce-carbon bottles of the future could appear like. As part of the Diageo Spirit of Progress motion strategy, Johnnie Walker aims to lessen the excess weight of glass Employed in its packaging; an ambition which is directed at lowering the level of carbon emissions related to packaging.3 Even though the technological innovation is not nevertheless accessible to start bottles of the excess weight at scale, completely, the knowledge Johnnie Walker has garnered is previously remaining applied to lightweighting tasks over the Diageo portfolio.
. The Earlier claimed ‘lightest more info fat Scotch whisky bottle’ was introduced by a UK retailer and weighed about 298 grams.
Liquid Gentle enveloped website visitors in the mesmerizing interplay of sunshine and shadow, with transferring gentle passing by way of glass kinds and projecting stylish patterns on to white walls.
“We didn’t determine what we had been likely to be able to obtain when we set out to thrust the boundaries of luxury, and The end result is something which a lot of claimed would not be feasible.
Diageo has said that the “Beforehand claimed ‘lightest pounds scotch whisky bottle’ was introduced by a UK retailer and weighed around 298 grams.”
With fewer than 888 bottles unveiled globally, Every single bottle is separately numbered and introduced in a luxurious collector’s scenario.
We realized which the lightest, strongest glass bottle you may make without compromising toughness is a teardrop form.
“We’re likely about twelve months from All those initially products and solutions hitting the industry due to the lightweighting method.”
This can be a a person-off bottle for now illustrating the art of your achievable, as a layout experiment and redefining lightweight as luxurious. We're going to keep on to use these learnings throughout the broader Diageo range.
Dr. Walker sought out liquids from distilleries for instance Oban, Brora and Royal Lochnagar, in addition to a quantity of ghost whiskies, initially produced in distilleries that have considering the fact that closed.
With our committed give attention to presenting lightness across each style factor, we launched a specific lattice stopper, a bamboo frame along with a protecting transportation box.